Introducing a Revolutionary Water Heater for Hard Water Conditions
Dealing with the challenges of hard water can be a real hassle, especially during the monsoon season when water quality often deteriorates. For many households in India, borewell water is the primary source, but it comes with its own set of problems. High levels of Total Dissolved Solids (TDS) and minerals can lead to scaling on heating elements, resulting in slower heating, higher energy consumption, and frequent repairs.
Crompton Greaves Consumer Electricals Limited, a trusted name in consumer electricals, has introduced the RapidJet TDS 2000, an innovative instant water heater designed specifically for hard water conditions. This product features Anti-Scale Technology, marking a significant advancement in the company’s water heater portfolio. It sets a new standard in durability and performance, ensuring long-lasting efficiency and reliable comfort for modern households.
The Impact of Monsoon on Water Quality
This year’s early monsoon has brought widespread rainfall across the country, with the India Meteorological Department forecasting 105% of the long-term average. While this is a relief, heavy rains often contaminate surface water, pushing households to rely more on borewell water—typically hard and mineral-rich. Borewell water in India has TDS levels ranging from 600 to 2000 ppm, and sometimes even higher. As borewells are drilled deeper each year, the hardness increases, making it a year-round concern.
Hard water leads to scaling on the heating element of water heaters, causing slower heating, higher energy use, and frequent repairs or replacements. Crompton’s RapidJet TDS 2000 addresses these issues head-on. Its anti-scale technology-based heating element, tested under lab conditions for TDS up to 2000 ppm, is built to resist hard water damage. Combined with a food-grade stainless steel tank and rust-resistant materials, this innovation delivers long-lasting performance and energy efficiency, providing reliable comfort even through the demanding monsoon months.
Key Features of the RapidJet TDS 2000
The RapidJet TDS 2000 is packed with advanced features that make it ideal for households dealing with hard water:
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Anti-Scale Technology-based Heating Element: Specially designed to endure hard water conditions, this heating element minimizes sediment buildup. It ensures consistent hot water flow, enhances energy efficiency, and prolongs the appliance’s lifespan, making it ideal for use in heavy rainfall and borewell-dependent areas.
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Suitable up to 2000 TDS: Designed to handle the challenges of hard water, especially during the monsoon when TDS levels typically rise due to increased groundwater dependence, this water heater is tested to perform efficiently even in conditions with up to 2000 ppm of Total Dissolved Solids. It ensures consistent heating performance without scale-related disruptions, making it ideal for borewell-reliant households facing seasonal water quality fluctuations.
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Food-Grade Stainless Steel Tank: Built to withstand the corrosive effects of hard water that intensify during the rainy season, the tank is crafted from food-grade stainless steel for superior durability and hygiene. It not only resists rust and sediment accumulation but also maintains water purity through repeated use, ensuring long-lasting protection and safe hot water even in high TDS conditions.
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Rust-Proof Outer Body: Constructed with a thermoplastic body, this water heater is impervious to rust caused by high humidity and moisture levels typical of the monsoon season. This rust-proof design ensures durability and extends the heater’s life, particularly in coastal or high-precipitation regions during heavy rains.
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ISI Certification: The ISI mark guarantees adherence to strict safety standards and quality assurance, crucial during the monsoon when electrical safety risks can increase due to moisture. It assures homeowners that the water heater meets rigorous safety protocols, protecting against hazards such as electrical faults and overheating, ensuring reliability and peace of mind even in damp, wet conditions.
A Commitment to Innovation and Quality
Speaking about the new launch, Malhar Vadke, Vice President – Large Domestic Appliances, Crompton Greaves Consumer Electricals Ltd said, “The monsoon season brings heavy rains, high humidity, and fluctuating water quality that often causes sedimentation and scale buildup in water heaters, creating real challenges for homeowners. At Crompton, we focus on creating innovations that directly tackle everyday problems while maintaining high standards of quality and reliability.”
Building on the success of its RapidJet series, which has garnered the trust of over 11 lakh customers since 2019, Crompton continues to deliver consumer-centric innovations backed by its legacy of over 85 years of quality and reliability. To support the launch of the RapidJet TDS 2000, the company has also initiated employee awareness programs to highlight the importance of Anti-Scale Technology in combating sedimentation and scale formation.
Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, the RapidJet TDS 2000 is designed to provide a reliable and efficient water heating solution for modern households, ensuring durability and peace of mind for consumers in all water conditions.
A Legacy of Excellence
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer, including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters, air coolers, small kitchen appliances, and other home appliances.
The company’s consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. In 2023, the brand received an award for its storage water heater from the Hon’ble President of India, Smt. Droupadi Murmu. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs.
Additionally, it was recognized as one of India’s Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.