IFA, Europe’s huge consumer tech expo, attracts some of the biggest companies in the world. It’s like a counterpart to CES in the United States, which happens in January, whereas IFA caps off the summer with news on the latest smartphones, fridges, robot vacuums, laptops, and “AI-powered” products from A to Z.
In 2024, IFA opens in Berlin on September 6th and runs through the 10th, and IMR is flying across the Atlantic to bring you the latest coverage. Like last year, IFA should continue its reputation as the showcase for new smart home tech, especially smart appliances. Many of these devices are adopting the Matter standard, which everyone seems to want, but which is still somewhat struggling to gain full traction.
International tech companies from China, Korea, Japan, the US, and other places are delivering fresh news leading up to the first day of IFA. Expect new phones from companies like Honor, and new appliances from Samsung and LG, and much more.