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A New Era in Tourism Data Analysis
Ho Chi Minh City is taking a significant step forward in the realm of tourism by developing an advanced tool designed to monitor and predict key international visitor markets. This initiative positions the city as a leader in data-driven destination marketing, setting a new standard for how cities can leverage analytics to enhance their appeal to global travelers.
The HCMC Global Traveller Barometer (HCMC GTB) was recently launched, marking a strategic collaboration between the HCMC Tourism Promotion Center (HTPC) and The Outbox Company, a local firm specializing in tourism data analytics. This partnership represents a major milestone in the city’s efforts to stay ahead in the competitive tourism landscape.
Expanding the Scope of Travel Insights
Scheduled to begin its pilot phase in 2025, the HCMC GTB will focus on analyzing demand and travel readiness across 13 key international markets. These include Australia, Canada, China, Europe, Japan, South Korea, the United States, and various countries in Southeast Asia. The system will provide regular updates on the travel behaviors and preferences of these markets, offering valuable insights into what drives international visitors to the city.
By delivering an objective assessment of Ho Chi Minh City’s global image, the HCMC GTB aims to empower policymakers and tourism operators with actionable data. This information will be crucial in refining promotional strategies and developing tailored products that cater to the evolving needs of international tourists.
Enhancing Competitiveness and Regional Presence
According to HTPC Director Nguyen Cam Tu, this initiative is expected to significantly boost the city’s competitiveness and elevate its profile across the region. He emphasized that the move aligns with the city’s broader vision to lead in tourism innovation, especially following recent administrative changes that have reshaped the local governance structure.
Nguyen highlighted the importance of leveraging data to make informed decisions, stating that the HCMC GTB will play a vital role in shaping the future of tourism in the city. By understanding the dynamics of different markets, the city can better position itself as a must-visit destination for travelers from around the world.
Commitment to Innovation and Support
Dang Manh Phuoc, CEO of The Outbox Company, expressed his company’s commitment to supporting Vietnam’s tourism industry through innovative solutions. As a pioneering travel data startup in Asia, The Outbox Company sees the HCMC GTB as a testament to its dedication to providing cutting-edge market research tools.
Phuoc noted that the system is not only a technological advancement but also a reflection of the company’s long-term vision to contribute to the growth and development of the tourism sector in Vietnam. By working closely with local authorities and tourism stakeholders, The Outbox Company aims to ensure that the HCMC GTB meets the needs of both the public and private sectors.
Looking Ahead
As the HCMC GTB moves toward its pilot launch, it is clear that the project has the potential to transform how Ho Chi Minh City approaches tourism marketing. With a focus on data-driven decision-making, the city is positioning itself as a model for other destinations looking to harness the power of analytics in the ever-evolving travel industry.
This initiative underscores the importance of collaboration between government agencies and private sector entities in driving innovation and fostering sustainable growth in the tourism sector. As the city continues to develop its digital capabilities, the HCMC GTB stands as a promising example of how technology can be leveraged to create more meaningful and engaging experiences for international visitors.
