Beauty

8 Best Teeth-Whitening Pens of 2025 for a Brighter Smile

Key ingredients: hydrogen peroxide (3.5%), fluoride (sodium monofluorophosphate, 0.76%) | When to use: every night before bed for one week Best Dual-Ended: Moon Smile Perfector Duo Moon Oral Care Smile Perfector Duo Allure shopping market editor Angela Trakoshis applying the Moon’s innovative Smile Perfector Duo Angela Trakoshis Why we love it: Moon’s innovative Smile Perfector Duo features a brush-on whitening …

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9 Best Pheromone Perfumes in 2025, Tested & Reviewed

Key notes: bergamot, ambrox, cedar, synthetic sandalwood (firstanol, iso e super) | Available sizes: 10 mL, 50 mL, 100 mL Best Floral: Byredo Blanche Eau de Parfum Byredo Blanche Eau de Parfum Why it’s worth it: Byredo’s Blanche Eau de Parfum is a celebration of when musks and florals collide. This skin scent juxtaposes aldehyde, musks, and sandalwood with a …

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I’m Swooning for Rihanna’s Retro Pink Victory Rolls—See the Photos

Is it Valentine’s Day yet? It is if you’re Rihanna, who has the entire internet swooning with her dark pink retro victory rolls hairstyle… and her Savage X Fenty V-Day lingerie, obv. The musician and Fenty founder showed off her lingerie line’s latest drop wearing her hair in a vintage-inspired style befitting the throwback vibes of her ensemble. Her hair …

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12 Best Face Primers of 2025 to Lock in Your Makeup All Day

Key ingredients: peptides, mimosa flower extract, ceramides | Who it’s good for: people looking to blur fine lines | Finish: satin Best Glowy: Armani Luminous Silk Hydrating Primer Armani Beauty Luminous Silk Hydrating Primer Deanna Pai applying Armani’s Luminous Silk Hydrating Primer Deanna Pai Why it’s worth it: Silky without sacrificing the soft stickiness key to an incredible makeup primer, …

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Elle Fanning Gave the 2000s “Pouf” a 2025 Makeover—See the Photos

Let’s hop in our time machine and travel back about 20 years, shall we? Elle Fanning, you come too! Back in the day, all the biggest young stars wore their hair in something called a “pouf,” including Lindsay Lohan, Lauren Conrad, Beyoncé, and Mary-Kate and Ashley Olsen. It’s exactly what it sounds like: a small section of hair is pulled …

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10 Best False Lashes of 2025, According to Makeup Artists

Material: synthetic fibers | Reusable: no Best Half Lash: Tatti Lashes Side Chick Why it’s worth it: Dresher calls the Side Chick set from Tatti Lashes her “favorite half lash on the market” for its easy application. This set is made to apply along the outer corners of your lashes to create a sultry cat eye effect (no liquid liner …

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13 Best Retinol Serums of 2025 to Treat Fine Lines & Uneven Texture

What else is there? Both Dr. Peredo and Dr. Claire Chang call out moisturizing silver mushroom, calming oat extract, and nourishing ceramides as additional key ingredients that ease any irritation associated with the retinol itself. Key ingredients: retinol, oat extract, silver mushroom, ceramides, hydroxymehtoxyphenyl decanone | What skin type it’s best for: normal | Fragrance-free: yes Frequently Asked Questions What …

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