Beauty

8 Best Lightweight Foundations 2025 for Soft-Lit Coverage

Tester feedback: “This hit it out of the park for me with a texture you can apply with your fingers, a brush, or right from the applicator for even, beautiful coverage,” says senior copy manager Leslie Lipton of the 2024 Best of Beauty winner. Key ingredients: peptides, shea butter, hyaluronic acid, fatty acids | Shades: 16 | Finish: silky Best …

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Olaplex No. 9 Bond Protector Nourishing Hair Serum Pulls Double Duty—Review

High temps from blow-dryers and flatirons can damage hair, causing a whole host of issues—frizz, flyaways, split ends, dullness—in the long run. But you probably already knew that—just like you probably know a heat protectant serum or spray is one good way to prevent your styling tools from wrecking your hair. But the thing about heat protectants is they’re not …

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7 Best Flower Delivery Services of 2025 to Say “I Love You”

If you want to surprise your sweetie on Valentine’s Day, the best flower delivery services make gifting beautiful bouquets easier and faster than ever. Whether you need delivery options because you and your favorite person are long-distance, or want to bring them a bit of bloom at work, online options have blossomed in recent years. From a classic cluster of …

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Megababe Deodorants Smell Fresh, and Stay That Way All Day Long—Review

Sometimes, it’s the little things that can perk up your morning routine—take deodorant (hear me out here). It’s usually utilitarian—something you use, and forget about right after—but Megababe’s is different. For starters, it just looks cuter than other deodorants—which isn’t really the point with deodorant, I know, but still makes it fun to use. It also smells surprisingly good: “No …

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Merit Beauty Shade Slick Tinted Lip Oil Makes Lips Look Juicy—Review

There’s a reason Allure’s Sarah Hoffman has said she’s “obsessed,” adding “at this point I have one in every bag.” Merit Beauty Shade Slick Tinted Lip Oil has a barely there tint that gives lips just the right amount of oomph in gorgeous colors, like warm, clear Bel Air, caramel-y Au Naturel, rose petal Pink Beet, and peachy Jeté. Each …

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The February Allure Beauty Box Brings Radiance (and Lip Oil!) to Winter—See All the Products Inside

Why you’ll love it: You may not have heard of kinetin (yet), but it’s a plant growth factor that can help moisturize and improve skin tone. In this Obagi cream, the namesake ingredient is paired with another all-star brightener— ascorbic acid. That’s the especially effective pure form of vitamin C, beloved by dermatologists for its ability to make skin smoother …

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13 Best Rose Perfumes of 2025 That Aren’t Your Basic Florals

Notes: red roses, crushed violet leaves, honeycomb, lemon | Available sizes: 1 oz, 3.4 oz Best French Rose: Diptyque Eau Rose Eau de Toilette Diptyque Eau Rose Eau de Toilette Why it’s worth it: If you could bottle a time-lapse photograph of a blooming rose—from rosebud to petals all unfurled—it would smell like Diptyque Eau Rose Eau de Toilette. Designed …

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