Tester feedback: “This hit it out of the park for me with a texture you can apply with your fingers, a brush, or right from the applicator for even, beautiful coverage,” says senior copy manager Leslie Lipton of the 2024 Best of Beauty winner. Key ingredients: peptides, shea butter, hyaluronic acid, fatty acids | Shades: 16 | Finish: silky Best …
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Olaplex No. 9 Bond Protector Nourishing Hair Serum Pulls Double Duty—Review
High temps from blow-dryers and flatirons can damage hair, causing a whole host of issues—frizz, flyaways, split ends, dullness—in the long run. But you probably already knew that—just like you probably know a heat protectant serum or spray is one good way to prevent your styling tools from wrecking your hair. But the thing about heat protectants is they’re not …
Read More »7 Best Flower Delivery Services of 2025 to Say “I Love You”
If you want to surprise your sweetie on Valentine’s Day, the best flower delivery services make gifting beautiful bouquets easier and faster than ever. Whether you need delivery options because you and your favorite person are long-distance, or want to bring them a bit of bloom at work, online options have blossomed in recent years. From a classic cluster of …
Read More »Megababe Deodorants Smell Fresh, and Stay That Way All Day Long—Review
Sometimes, it’s the little things that can perk up your morning routine—take deodorant (hear me out here). It’s usually utilitarian—something you use, and forget about right after—but Megababe’s is different. For starters, it just looks cuter than other deodorants—which isn’t really the point with deodorant, I know, but still makes it fun to use. It also smells surprisingly good: “No …
Read More »Three Ships Beauty Dew Drops Mushroom + Kakadu Plum Hyaluronic Acid Serum Is Perfect for Skin Care Layering Routines — Review
True to its name, Three Ships’ Dew Drops feels almost as light as water going on and gave my skin a whisper of a moisturized-looking finish—it was a subtle effect that was just enough to give the high points of my face, most noticeably my cheekbones, a soft glow when the light hit them. I especially like the clear serum …
Read More »Olaplex No. 6 Bond Smoother Makes My So-So Natural Waves Look Like Soft Waves—Review
When indoor heat makes my hair more prone to dryness and flyaways in the winter, I reach for a leave-in treatment. I love how Olaplex No. 6 Bond Smoother feels more like a serum than a leave-in conditioner—it’s easy to spread through my long kinda wavy hair, without weighing down the waves I do have or my roots (my hair …
Read More »Merit Beauty Shade Slick Tinted Lip Oil Makes Lips Look Juicy—Review
There’s a reason Allure’s Sarah Hoffman has said she’s “obsessed,” adding “at this point I have one in every bag.” Merit Beauty Shade Slick Tinted Lip Oil has a barely there tint that gives lips just the right amount of oomph in gorgeous colors, like warm, clear Bel Air, caramel-y Au Naturel, rose petal Pink Beet, and peachy Jeté. Each …
Read More »The February Allure Beauty Box Brings Radiance (and Lip Oil!) to Winter—See All the Products Inside
Why you’ll love it: You may not have heard of kinetin (yet), but it’s a plant growth factor that can help moisturize and improve skin tone. In this Obagi cream, the namesake ingredient is paired with another all-star brightener— ascorbic acid. That’s the especially effective pure form of vitamin C, beloved by dermatologists for its ability to make skin smoother …
Read More »13 Best Rose Perfumes of 2025 That Aren’t Your Basic Florals
Notes: red roses, crushed violet leaves, honeycomb, lemon | Available sizes: 1 oz, 3.4 oz Best French Rose: Diptyque Eau Rose Eau de Toilette Diptyque Eau Rose Eau de Toilette Why it’s worth it: If you could bottle a time-lapse photograph of a blooming rose—from rosebud to petals all unfurled—it would smell like Diptyque Eau Rose Eau de Toilette. Designed …
Read More »Skin Inc Pure Deepsea Hydrating Overnight Mask Feels So Good On Dry, Tretinoin-Battered Skin—Review
This clear gel mask feels so amazing on skin, one editor never wants to take it off: “I use it in place of my moisturizer some days,” says Allure’s Jesa Marie Calaor. “It feels so good on my dry, irritated, tretinoin-battered skin. It’s cooling and spiked with hyaluronic acid and glycerin to soothe and quench thirsty patches, like the ones …
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