3. Smaller beauty brands could have a tough go of it. It used to be that launching a beauty brand required pretty major scale — you had to produce enough serums, for example, to satisfy Sephora. Then came the internet and the concept of DTC or direct-to-consumer selling. Being able to sell your products online lowered the barrier for entry. But …
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I Can’t Wrap My Head Around the Mechanics of Kate Middleton’s Updo—See the Photos
Being a working royal like Kate Middleton is a big job. There are endless engagements and events to attend, many rules and protocols to follow, and lots of hats to wear, both literally and figuratively. The Princess of Wales is an absolute expert at tucking her hair up under a fascinator at this point, and her latest updo is so …
Read More »The Best Skims Cyber Monday Sales Are Up to 50%, Today Only
Shop more of our Cyber Monday content including beauty deals and K-beauty must-haves. For more shopping recommendations, head to the Allure Amazon Storefront to find our editors’ current lineup of beauty essentials. The Best Skims Cyber Monday Sales 2024 Skims Classic Straight Leg Pant When a Netflix sesh (or a WFH day) is in order, a comfy pair of sweatpants …
Read More »29 Best Cyber Monday Bedding Deals 2024 Up to 70% Off
Even the most brilliant makeup hacks pale in comparison to good old-fashioned beauty sleep, and the best Cyber Monday bedding deals are your one-way ticket to REM (and glowing skin). Sure, it’s easier said than done, but proper rest requires proper tools, so I invite you to reconsider your roster: the sheets, the duvet cover, the pillows, heck, even the …
Read More »The Best Merit Beauty Cyber Monday Deals 2024 Include 20% Off Sitewide
Minimalist makeup mavens, listen up: The best Merit Beauty Cyber Monday deals are finally live, and we’re over the moon about this array of stunning sets. Since 2021, Merit Beauty has become synonymous with pared-down (but never basic) formulas that leave you looking fresh, glowy, and radiant—and now the lineup consists of makeup, skin care, and more recently fragrance. We’re spoiled. Plus, …
Read More »19 Best Cyber Monday Makeup Deals of 2024 at Up to 70% Off
Have a Malibu glow all year long with Smashbox’s Cali Contour Face Palette. Available in two colorways, each palette contains six powders: two matte blushes, two matte bronzers, and two shimmer highlighters. Credo Beauty Credo Beauty’s lineup of luxe beauty products is filled with vanity-enhancing discounts that are too good to pass on. Happening now through December 2, you can …
Read More »10 Best Ulta Cyber Monday Deals We’re Silently Screaming Over
The best Ulta Cyber Monday deals are officially here, and our carts are already overflowing. Ulta Beauty is one of our favorite beauty shopping destinations for its vast selection and gorgeously generous sales, especially as the holidays approach. This year, the retailer outdid itself with steep discounts on brands like Lancôme, It Cosmetics, and Benefit. We’re restocking for ourselves and …
Read More »8 Best Showerhead Filters in 2024, According to Dermatologists
Spray settings: 3 | Filter material: cotton; KDF-55, calcium sulfite | Filter life: 90 days | Color options: 6 Best Water Pressure: Afina Filtered Shower Head Afina Filtered Shower Head Why it’s worth it: Afina’s Filtered Shower Head doesn’t skimp on either water pressure or clarification. This showerhead’s KDF-55- and calcium sulfite-based filtration system ensures levels of heavy metals are …
Read More »Beef Tallow Skin Care Is a Hard Pass For Dermatologists
Over on TikTok and Instagram, people are using beef tallow as a facial moisturizer. But if you head to Target and browse the skin-care aisle, you likely won’t see it listed on the ingredients label of a moisturizer (yet, anyway). While beef tallow has non-food uses, it’s not an ingredient widely utilized in today’s conventional skin-care products. Some people using …
Read More »Last-Minute Cyber Monday Beauty Deals Are Still 52% Off
And just like that, autumn’s greatest weekend of sales is behind us, but you can still shop plenty of last-minute Cyber Monday beauty deals. I know, right? And even though I’m barely coming to terms with the fact that Cyber Weekend is officially over, the lingering sales are a salve. Plus, I, a professional shopper, am committed to digging up …
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