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As soon as the temperature drops a few degrees, people instinctually crave a pumpkin spice latte—and a warmer hair color. Red to be specific. Mulled wine and coppery tones to be even more specific. I should know; I flip-flop between brown and red hair at the pace of two sugar-highed toddlers on a see-saw. 2024 is no exception, and in fact, one very specific shade of red will be crowing heads everywhere: Foxy red hair.
In fact, Pinterest revealed in its latest trend report that searches for “foxy hair color” are up by a staggering 1,530 percent since last year. It’s not the only shade of red that’s having a moment: Searches for “cherry blonde,” “deep cherry red hair,” and “cherry cola red” have all increased exponentially in the past year, too. Though these shades of red are about to be everywhere, only two percent of the world’s population are natural redheads, meaning people are about to flock to colorists across the nation.
Like the fur of the animal for which it’s named (not the synonym for “sexy”), foxy red leans more orange than red. It’s basically a cute new moniker, coined by the Internet: “Foxy red is this year’s cowboy copper,” says San Fransisco-based colorist Tylor Johnson. It does have some distinguishing characteristics, though. “It is a true natural copper tone that looks like it could have grown out of your head that way; a perfect mix of a lighter golden brown mixed with copper.” (We recommend repeating this quote to your colorist if you want to try it yourself.)
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