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A New Venture in Personal Care
Mwenda Thuranira, the CEO of MySpace Properties, has taken a bold step beyond real estate by launching a natural deodorant line. This new product, named Africa Magic, is inspired by his personal struggle with excessive underarm sweating. His journey into the world of personal care highlights a growing demand for safe and effective alternatives to conventional deodorants.
The Inspiration Behind Africa Magic
Thuranira’s motivation came from his own experience with axillary hyperhidrosis, a condition that causes excessive sweating. As a real estate magnate, he found this issue particularly challenging, as it affected both his professional and personal life. He often had to change shirts frequently, be mindful of body odor, and avoid certain fabrics or colors that would show sweat stains.
His search for a solution led him through various over-the-counter products, but none provided the relief he needed. Many of these products either failed to work or caused irritation and skin darkening due to harsh ingredients like alcohol and aluminum compounds. Additionally, the practice of constant shaving, common among those who sweat heavily, only worsened the irritation.
The Breakthrough: Potassium Alum
The turning point came when Thuranira was introduced to potassium alum, a natural mineral salt traditionally used for personal hygiene. Initially skeptical, he quickly became convinced of its effectiveness. Potassium alum works by creating an invisible salt barrier on the skin that kills odor-causing bacteria without blocking sweat glands. Unlike antiperspirants, which stop the body’s natural sweating process, this mineral salt neutralizes the bacteria that cause odor.
For Thuranira, the results were immediate. He experienced relief without rashes, stains, or artificial fragrances. This transformation sparked his entrepreneurial spirit, leading him to identify a market gap in Kenya.
Addressing the Market Gap
Thuranira discovered that pure potassium alum products were scarce and expensive in the Kenyan market, with most options being imported. He questioned how many others were suffering silently and decided to create a solution. This led to the development of Africa Magic, a 100% natural deodorant stick made from a single ingredient: pure potassium alum.
He positions the product as a safe, affordable, and highly effective alternative to mainstream options. Priced at KSh 999, a single crystal stick can last for up to a year, making it a cost-effective solution for Kenyans.
A New Mission
Thuranira connects his new venture back to his original mission of caring for spaces. He views the human body as the first home and believes it deserves care, attention, and the best solutions available. With Africa Magic, the property developer aims to provide Kenyans with the peace of mind and confidence that comes from managing their most personal space naturally.
Key Features of Africa Magic
- Natural Ingredient: Made from pure potassium alum, a natural mineral salt.
- Safe and Effective: Offers a safe, irritation-free alternative to conventional deodorants.
- Long-Lasting: One stick can last up to a year, making it cost-effective.
- Environmentally Friendly: Avoids harmful chemicals and synthetic fragrances.
Conclusion
Mwenda Thuranira’s journey from real estate to personal care underscores the importance of addressing unmet needs in the market. By leveraging his personal experience and entrepreneurial spirit, he has created a product that not only solves a common problem but also aligns with his broader vision of caring for spaces—both physical and personal. Africa Magic represents a significant step forward in the realm of natural personal care, offering Kenyans a reliable and affordable solution to manage their underarm hygiene effectively.
