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Meghan Markle’s New As Ever Launch Sparks Comparison to Princess Catherine
Meghan Markle has once again drawn comparisons to Princess Catherine, as her latest post on the As Ever Instagram account echoes a style and aesthetic similar to that of the Duchess of Cambridge. The controversy stems from a recent photo shared by the Duchess of Sussex, which appears strikingly similar to a 2019 image of Kate in a garden she designed for the Chelsea Flower Show.
In the new post, Meghan was pictured grinning on a swing in a sunny garden, wearing a puffed-sleeved yellow maxi dress with her long brown hair flowing in the wind. She captioned the image simply: “No more sleeps.” This image, while seemingly innocent, has sparked discussions about whether it was inspired by or even copied from a previous photograph of Princess Catherine.
The 2019 Chelsea Flower Show garden, titled “Back To Nature,” was designed by the Princess of Wales and aimed to promote the benefits of being outdoors and the joy of childhood play. A beaming and playful Princess Catherine can be seen on a rope swing, capturing the essence of her tomboy childhood. The resemblance between this image and Meghan’s recent post has led some to question if the latter was influenced by the former.
This is not the first time Meghan has faced accusations of copying. Recently, she was criticized for allegedly “gaming” fans after nearly all of her new As Ever products sold out within minutes for the second time. The quick sell-out raised skepticism among some followers, who questioned the authenticity of the product demand.
Meghan addressed the situation in a video posted on her Instagram account, expressing surprise at how quickly the items were purchased. She mentioned that her team had worked to ensure more stock was available, including a restock of six items from her first batch that had previously sold out. Among the new items released were honey, an apricot spread, and a rose wine, with the Napa Valley rosé set to launch in July.
Fans, however, were not convinced. Some expressed frustration over the rapid sell-out, suggesting that the limited availability was a deliberate tactic. One user wrote: “She is playing the ‘sold out’ game and thinking we are all stupid. You fool no one Meghan Markle.” Another commented: “Wait the only new thing she dropped was the apricot spread. WT*. And it sold out after 20 mins.”
Despite the criticism, Meghan emphasized the effort her team had put into ensuring sufficient inventory. She stated, “We spent so much time making sure we had so much more inventory.” She also mentioned that even the flower sprinkles, which she expected to be popular, were nearly sold out.
The new products include a limited edition orange blossom honey, described as having a “beautiful golden hue” and “delicate floral notes,” priced at $28 (£21). The apricot spread, available in keepsake packaging at $14 (£10) and a regular jar at $9 (£7), was praised for its balance of sweetness and brightness. The brand highlighted the spread’s “smooth texture and gentle tartness,” which pairs well with toast and cheese boards.
In April, Meghan launched her first nine As Ever products, including raspberry spread, flower sprinkles, wildflower honey, crepe mix, shortbread cookie mix, and three types of herbal tea. All items sold out within 45 minutes. Today’s restock included the three herbal teas, floral sprinkles, crepe mix, and shortbread cookie mix, but not the raspberry spread.
As the As Ever brand continues to grow, Meghan remains focused on delivering products that bring joy and special treats to her customers. In her announcement, she said, “We hope you find some special treats that bring extra joy to you and your loved ones.”
