Tag Archives: fashion brands

Strengthening Thailand’s Fashion Identity in a Global Market As the global fashion landscape becomes increasingly competitive, Thailand is facing growing challenges from the influx of foreign fashion and beauty products. In response, the National Soft Power Development Subcommittee for Fashion has called on all industry stakeholders to focus on creating a distinct Thai brand that can stand out in an …

Understanding the Difference: Product vs. Brand In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized enterprises) to merely offer a product. The ability to build and maintain a strong brand has become essential for differentiation, cultivating customer loyalty, and achieving long-term profitability. This article draws a clear distinction between a product and …