small and medium enterprises Archives

From Product to Brand: The Case for SMEs to Invest in Branding

July 11, 2025 0 0

Understanding the Difference: Product vs. Brand In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized enterprises) to merely offer a product. The ability to build and maintain a strong brand has become essential for differentiation, cultivating customer loyalty, and achieving long-term profitability. This article draws a clear distinction between a product and …