54 Unique Halloween Costume Ideas for 2023

According to the Allure version of the Farmer’s Almanac, fall begins on September 1. Once the clock strikes midnight, we’re breaking out the fall decor, queuing up horror movies, and planning Halloween festivities. We’ve been waiting all summer for this.

And this spooky season expect a fresh crop of unique Halloween costumes. You’ll see a new generation of pop stars (fewer J.Los and Britney Spears, more Chappell Roans and Sabrina Carpenters), characters from upcoming films that are sure to become classics (Wicked lends itself to some creative Halloween makeup), and looks that allow us to pour on the glitter—and lots of it.

Don’t have time to do it up? We hear you and, of course, you have options, too. There’s absolutely nothing wrong with just popping on some cat ears or wearing an apron and calling it a chef’s costume. Ahead, you’ll find the best Halloween costume ideas and beauty products you can use to pull everything together.

Brat

2024 Halloween Costume Ideas Charli XCX  Brat Aesthetic

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Manic Panic

Manic Panic Semi Permanent Hair Color Cream in Electric Lizard

Half Magic

Glitterpill Eye Paint + Eyeliner in Goblin

If you never got the chance to fully embrace Brat Summer before we moved into Demure Fall, consider Halloween your moment. All you’ll need is a baby tee, Y2K cargo pants, platform boots, a French manicure, and smudgy eyeliner (or skip the makeup and pick up some black-out rectangle sunglasses). But it’s not Brat if it’s not acid green. Try streaks of lime in your hair like Charli XCX (the inventor of Brat) has here or a wash of Brat green eye shadow.

Chappell Roan

2024 Halloween Costume Ideas Chappel Roan in concert

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KimChi Chic Beauty

Eyeshadow Palette in Ruby

Fenty Beauty

Stunna Lip Paint in Uncensored

If you already know the “Hot to Go” dance, you’re halfway there. Chappell Roan is the ideal Halloween muse since her look changes from concert to concert. You could go with Governor’s Ball Chappell and do a head-to-toe ode to the Statue of Liberty, transform into an over-the-top, butterfly-like Coachella Chappell, or mimic her album cover as a classic Midwest pageant princess. We like this red-and-black burlesque look that feels especially apt for Halloween and lets you have some fun with campy makeup.

Sabrina Carpenter

2024 Halloween Costume Ideas Sabrina Carpenter

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