Recent Posts

From Product to Brand: The Case for SMEs to Invest in Branding

Understanding the Difference: Product vs. Brand In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized enterprises) to merely offer a product. The ability to build and maintain a strong brand has become essential for differentiation, cultivating customer loyalty, and achieving long-term profitability. This article draws a clear distinction between a product and …

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J’Berger’s Assets Surpass N1tn in 2024

Julius Berger Achieves Major Financial Milestone in 2024 Julius Berger has achieved a significant financial milestone in 2024, with its total assets surpassing the N1 trillion mark. This achievement marks a major turning point for the company, reflecting robust growth and strategic management under the leadership of its new Managing Director, Dr. Peer Lubasch. Record Financial Performance During the company’s …

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The Day Lady Gaga Wore a Bulletproof Gown

A Fashion Statement with a Hidden Purpose Lady Gaga has long been known for her bold and unconventional fashion choices. From her infamous meat dress to her transparent Harlequin jumpsuit, the “Bad Romance” singer consistently pushes the boundaries of style. Her appearances are always visually striking, often challenging norms and sparking conversations. At Joe Biden’s inauguration, she made a notable …

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