Global Awareness and Local Progress in Combating Hepatitis B World Hepatitis Day, observed on July …
Read More »From Product to Brand: The Case for SMEs to Invest in Branding
Understanding the Difference: Product vs. Brand In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized enterprises) to merely offer a product. The ability to build and maintain a strong brand has become essential for differentiation, cultivating customer loyalty, and achieving long-term profitability. This article draws a clear distinction between a product and …
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