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Stellantis Expands Automotive Production in Kenitra, Morocco
The expansion of the Stellantis factory in Kenitra, Morocco, was officially inaugurated on Wednesday by the Head of Government, Aziz Akhannouch. This event marks a significant step forward in the industrial collaboration between Morocco and the multinational automotive group, which began in 2016. The project involves the extension of the Kenitra plant and the introduction of new initiatives aimed at enhancing the site’s overall performance.
Akhannouch emphasized that this expansion aligns with the objectives of the new Investment Charter and Morocco’s industrial policies under the leadership of King Mohammed VI. He highlighted the importance of increasing national production, fostering local integration, and building a robust and competitive economic framework.
“This project, backed by a substantial investment of €1.2 billion—of which €702 million is allocated for supplier investments—will double the plant’s production capacity. The goal is to achieve an integration rate of 75% by 2030,” he stated during the ceremony. The expansion is also expected to create 3,100 direct jobs, contributing significantly to the local economy.
The inauguration ceremony was attended by several key figures, including the Minister of Industry and Trade, Ryad Mezzour; the Minister of Economic Inclusion, Small Business, Employment and Skills, Younes Sekkouri; and the Minister of Transport and Logistics, Abdessamad Kayouh. Their presence underscored the government’s strong support for the project and its potential impact on the country’s industrial landscape.
Mezzour noted that the expansion further solidifies Morocco’s position as a leading automotive manufacturing hub, with a production capacity exceeding one million vehicles annually. He pointed out that the project reflects the deep mutual trust and shared ambitions between Morocco and Stellantis.
“This partnership enhances our industrial and technological sovereignty, in line with the High Directives of His Majesty the King. It focuses on incorporating greater local value and creating skilled job opportunities for the youth, who are the driving force behind Made in Morocco automotive excellence,” Mezzour said.
Samir Cherfan, Chief Operating Officer for Stellantis Middle East and Africa, highlighted the strength of the partnership between the Moroccan government and Stellantis, which started in 2016 with the aim of developing the automotive sector. He added that since the implementation of the Framework Agreement, the Kenitra industrial project has surpassed its initial targets. Stellantis remains committed to supporting the development of a competitive, high-performance, and resilient industrial ecosystem.
New Projects and Increased Production Capacity
Morocco’s competitive automotive industry has enabled Stellantis to launch new projects, including the annual production of 350,000 engines at the Kenitra plant. The first phase of assembling a new generation of MHEV (Mild Hybrid Electric Vehicle) engines began in May 2025, with the second phase focusing on machining set to start in November 2026.
In addition to engine production, Stellantis is expanding its micromobility solutions. The production capacity of Citroën Ami, Opel Rocks-e, and Fiat Topolino models has increased from 20,000 to 70,000 units annually since January 2025. Starting in July 2025, the company will begin producing new 100% electric three-wheeled mobility devices and electric charging stations, with a projected capacity of 204,000 units.
These developments highlight the ongoing growth and innovation within the Moroccan automotive sector, driven by strategic partnerships and a commitment to sustainability and technological advancement.
